Kazufumi Nagai / Hakuhodo Design: Brands and Designs

Ginza Graphic Gallery

Finished

Artists

Kazufumi Nagai et al.

Hakuhodo Design is a company that specializes in brand communication, being involved from the strategy stages of brand and how best to communicate it to the world at large. The goal of the company's work is to maintain brand coherency in the current environment of constantly changing information, which ranges from visual identity, shops, package design, and the Internet to advertising communications, by using design methodology to give shape to strategies that make the best use of the possibilities possessed by design. This perspective is creating significant impact for the advertising world, and in the short three years since its establishment the company has presented to the world Suntory Iemon green tea, the Nissan Teana, and other brands to build itself an overwhelming reputation.
This exhibition will feature the work of Kazufumi Nagai and Hakuhodo Design, introducing the possibilities of brand communication through design.
The volume ggg Books 75 - Kazufumi Nagai will be published in conjunction with the exhibition.

Gallery Talk: May 19 (Fri.), 2006, 6:30-8:00 p.m.
Speakers: Shinya Nakajima and Kazufumi Nagai
Reservation required (Seating capacity: 70)

Schedule

May 9 (Tue) 2006-May 30 (Tue) 2006