From the Morinaga Milk Caramel Collection: Memories of the Yellow Box
This event has ended.
At Edo-Tokyo Museum
Media: Graphics, Product
In celebration of June 10th, 'Milk Caramel Day', this exhibition will trace the history of post-war advertising through milk caramel posters, packages, and ads.
When Morinagawa & Co. started selling caramels in Japan for the first time, they also made history with their novel advertisments. Their main product, milk caramels, were sold at Morinaga Candy Store in Marunouchi Building. The neon tower with a globe at top became the symbol of Ginza in post-war Japan, and milk caramels were the toast of the town.
Schedule
From 2006-06-06 To 2006-09-03
Website
http://www.edo-tokyo-museum.or.jp/about/josetsu/da... (Japanese)
Fee
Adults ¥600, College/university students ¥480, High School/Junior High/Over 65 ¥300
Venue Hours
From 9:30 To 17:30
saturdays closing at 19:30
Closed on Mondays
Note:On a Public Holiday Monday, the museum is open but closed on the following Tuesday.Opens during the Sumo matches in Ryogoku.
Access
3 minutes walk from West exit at Ryogoku station on the JR Sobu line, or 1 minute walk from exits A3, A4 on the Toei Oedo line.
Address
1-4-1 Yokoami, Sumida-ku, Tokyo 130-0015
Phone: 03-3626-9974
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<a href="http://www.tokyoartbeat.com/event/2006/C8E7">
From the Morinaga Milk Caramel Collection: Memories of the Yellow Box</a>
Venue: Edo-Tokyo Museum
Schedule: From 2006-06-06 To 2006-09-03
Address: 1-4-1 Yokoami, Sumida-ku, Tokyo 130-0015
Phone: 03-3626-9974
