Hideo Yamamoto "Cross Section A-A"

poster for Hideo Yamamoto "Cross Section A-A"

This event has ended.
At Matsuya Design Gallery
Media: Product

The creator has designed numerous products in collaboration with industry players such as Ryohin Keikaku, Matsushita Electric Works, MRC Du Pont de Nemours, Toutou Kiki, and Yamaha. His creative history spans 20 years and many products he has created during that time have steadily penetrated Japanese daily lives without their realization.

In this exhibition, actual products and prototypes that were not produced will be on display as well as the products' cross-sectional diagrams. According to the creator, one function of cross-sections is to communicate an object's structure or details regarding its form. On the other hand there are also cases where the shape of the cross-section itself has become the nucleus of an idea because drawing a cross-section actually lies at the center of the design process to create a useful, valuable product. The artist hopes that viewers will gain insight into the true nature of products that cannot be judged just by the cover.

Talk show: April 7th, 14:00-

Schedule

From 2007-03-21 To 2007-04-16 at 17:00

Artist(s)

Hideo Yamamoto

Fee

Free

Venue Hours

From 10:00 To 20:00
mondays closing at 19:30, tuesdays closing at 19:30, fridays closing at 21:00

Maps

Navitime (Japanese)
Yahoo (Japanese)

Access

In front of exits A12, A13 at Ginza station on the Hibiya and Ginza lines.

Address

Matsuya Ginza 7F, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
Phone: 03-3561-2572

Community around this event

Reviews

beautyfaul: (2007-04-03 at 23:04)

The cross-sectional diagram seems to be a kind of secret code to everybody who doesn’t have to deal with design, engineering or technical drawings in general.
To imagine a cut across an object and the way it looks then requires training and maybe a certain degree of visual-spatial thinking.
If you are not used to it at all, it could be difficult to understand such drawings. Therefore at the beginning of the exhibition this way of visualization is introduced by the simple example of an apple. Almost everybody has experience in cutting an apple in half and has recognized the different patterns of the seeds depending whether you have cut lengthwise or across.
Like this, in the following you will find at almost every exhibited the work of Hideo Yamamoto a small line, marked by A-A. This line indicates the cut. Turn the object in your mind by 90 degree around the axis of this line and then look at the drawing pictured on the wall.
Even if you are not so involved in drafting - with a bit of effort - you can enjoy the revealing of some hidden detail like how the shell of the wooden toy-turtle is fixed; or the beauty of the curve discovered in washbasin; or the challenge to solve the riddle of a complex structure like in the case of the humidifier; or guess the haptic feeling of the teacup’s handle…

I appreciate to explain design apart from styling on the surface. In its literal sense, this exhibition focuses on the ‘inner values’ of design.
And there are many facets of ‘inner values’ in design. I am looking forward to ideas to display them like the concept of “Cross Section A_A” does.

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<a href="http://www.tokyoartbeat.com/event/2007/A2A2">
Hideo Yamamoto "Cross Section A-A"</a>
Venue: Matsuya Design Gallery
Schedule: From 2007-03-21 To 2007-04-16 at 17:00
Address: Matsuya Ginza 7F, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130
Phone: 03-3561-2572

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