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"Do More with Less - 40 Years of North Face" Exhibition
Spiral
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Commemorating the 40th anniversary of North Face, this exhibition, "Do More with Less" will be held at Spiral Garden.
In the late 1960s, while America was caught in the morass of the Vietnam War, a huge reactionary counter-cultural movement evolved, and its spirited youngsters sought to return to nature in an effort to reassess the existing value system. This was the backdrop against which North Face was born in San Francisco, in 1968.
North Face produced sleeping bags, tents and backpacks, and in the early 70s, the company met Buckminster Fuller, the so-called Da Vinci of the 20th century. They invented a dome-shaped tent incorporating geodesic and tensegrity theory, both of which Fuller studied. The design science gleaned from the opportunity is still at the heart of the brand concept.
This exhibition introduces audiences to 40 years in the evolution of North Face, showcasing archived products and artworks.
Related Event
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November 29th (Sat), 14:00
Fee: ¥1050
Capacity: 20 people
For ages 4 - 8
A chance to seek future dreams while learning the significance and wonders of nature.
Artist: Natalia Ribovic, Toru Fujita
-Talk Event
Fee: ¥1050
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"Dream, Challenge Everest at the Age 75" by Yuichiro Miura
November 30th (Sun), 17:00
"Stone Rider" by Yuji Hirayama
December 1st (Mon), 19:00
"Design Science and Cosmos Ecology" by Yasushi Kajiwara (design scientist)
Please see the website for more details.
In the late 1960s, while America was caught in the morass of the Vietnam War, a huge reactionary counter-cultural movement evolved, and its spirited youngsters sought to return to nature in an effort to reassess the existing value system. This was the backdrop against which North Face was born in San Francisco, in 1968.
North Face produced sleeping bags, tents and backpacks, and in the early 70s, the company met Buckminster Fuller, the so-called Da Vinci of the 20th century. They invented a dome-shaped tent incorporating geodesic and tensegrity theory, both of which Fuller studied. The design science gleaned from the opportunity is still at the heart of the brand concept.
This exhibition introduces audiences to 40 years in the evolution of North Face, showcasing archived products and artworks.
Related Event
-Workshop "7 Nature Usagi Dream Tunnel"
November 29th (Sat), 14:00
Fee: ¥1050
Capacity: 20 people
For ages 4 - 8
A chance to seek future dreams while learning the significance and wonders of nature.
Artist: Natalia Ribovic, Toru Fujita
-Talk Event
Fee: ¥1050
Capacity: 30 people
"Dream, Challenge Everest at the Age 75" by Yuichiro Miura
November 30th (Sun), 17:00
"Stone Rider" by Yuji Hirayama
December 1st (Mon), 19:00
"Design Science and Cosmos Ecology" by Yasushi Kajiwara (design scientist)
Please see the website for more details.
Schedule | Nov 28 (Fri) 2008-Dec 3 (Wed) 2008 Opening Hours Information
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| Fee | Free | ||
| Venue | Spiral http://www.spiral.co.jp/en/  | ||
| Location | 5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062 | ||
| Access | 1 minute walk from exit B1 or B3 at Omotesando Station on the Ginza, Hanzomon and Chiyoda lines. 15 minute walk from exit B3 at JR Shibuya Station. | ||
| Phone | 03-3498-1171 | ||
| Related images | Click on the image to enlarge it |
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