"Pure Forms: The Era of Dieter Rams - Reconsideration of Functionalist Design" Exhibition

Fuchu Art Museum

poster for "Pure Forms: The Era of Dieter Rams - Reconsideration of Functionalist Design" Exhibition

This event has ended.

In the rapid wave of modernization since the beginning of the 20th century, designer Dieter Rams has emerged as a rare figure who remains particular about design that "doesn't change". Rams has worked for Braun since 1955, designing and supervising the company's over 500 products. Rams' design focuses on functionality, which is rooted in German tradition. His sustainable design remains fresh even today, for which he has received international acclaim in recent years. From concept design to product design as well as advertisement, his design sensibility contributed to every stage of production. Rams is a pioneer of communication design and company branding.

Tracing the history of design and defining what design is, this exhibition showcases over 300 products, sketches, prototypes, and mock-ups by Rams, including many that are being exhibited for the first time in Japan. His design raises awareness of the challenges and possibilities of design for consumers as well as producers of the 21st century.

Check the museum's website for related events.

[Image: "TP1 Portable Radio Record Player" (1959) Braun. Photo: Braun GmbH]

Media

Schedule

From 2009-05-23 To 2009-07-20

Artist(s)

Dieter Rams

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