"Pure Forms: The Era of Dieter Rams - Reconsideration of Functionalist Design" Exhibition
In the rapid wave of modernization since the beginning of the 20th century, designer Dieter Rams has emerged as a rare figure who remains particular about design that "doesn't change". Rams has worked for Braun since 1955, designing and supervising the company's over 500 products. Rams' design focuses on functionality, which is rooted in German tradition. His sustainable design remains fresh even today, for which he has received international acclaim in recent years. From concept design to product design as well as advertisement, his design sensibility contributed to every stage of production. Rams is a pioneer of communication design and company branding.
Tracing the history of design and defining what design is, this exhibition showcases over 300 products, sketches, prototypes, and mock-ups by Rams, including many that are being exhibited for the first time in Japan. His design raises awareness of the challenges and possibilities of design for consumers as well as producers of the 21st century.
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[Image: "TP1 Portable Radio Record Player" (1959) Braun. Photo: Braun GmbH]
From 2009-05-23 To 2009-07-20
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