"Yokohama International Video Festival 2009 CREAM: Creativity for Arts and Media"

BankArt Studio NYK

poster for "Yokohama International Video Festival 2009 CREAM: Creativity for Arts and Media"

This event has ended.

This festival features works and installations by more than 77 groups of artists from 16 countries, including Pipilotti Rist, Masahiko Sato, Lieko Shiga, Apichatpong Weerasethakul, Masanori Tominaga and more. Also scheduled are several talk shows with selected artists as invited guests.

Venues: Shinko Pier, BankART Studio NYK, Tokyo University of the Arts Graduate School of Film and New Media Bashamichi Campus
Satellite Venues: Nogeyama Zoo, Koganecho Bazaar 1-1 Studio

See website for detailed schedule (Japanese only).

Media

Schedule

From 2009-10-31 To 2009-11-29
11:00-19:00 (Sat, Sun & National Holidays 10:00-19:00)

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Reviews

kusagauma: (2009-11-19)


I was quite unprepared for the sheer volume of works on display here - this is almost on the same scale as the Triennale. And some of the works are excellent too. For instance, the Christian Marclay piece alone is worth the trip, and it isn't even remotely possible to see everything in one day.
Unfortunately, there were very few visitors during the four hours I was there. Fewer than the staff, even. Apparently, so far the number of paying visitors are less than a tenth of what was expected, which is a real pity, not to mention a financial disaster.

An article in yesterday's Japan Times offered the specious and tired old argument that it's beacuse "contemporary art is difficult" but I would rather think it is because of bad promotion. I doubt that many people are even aware that a world-class event of this scale is going on right under their noses. Yokohama's recent history of public fiascos and vacuous pseudo-events notwithstanding, this is the genuine article.

However, it doesn't help that one of the main venues is only open on weekends. This creates an unfortunate impression that you get less for your money on weekdays, or even that the whole event only takes place on weekends. Not so. There is still far too much to see in a single day, and that is another problem: it would have been nice to be able to come a second time on the same ticket, like at ICC. Unlike painting or sculpture, you can't really watch video art at your own pace, so each piece will take several minutes (or several hours) just to check out. They do sell passport tickets, but you probably won't realize that you need one until after you have already bought a 1-day ticket.
Also, it doesn't help that one of the other main venues is the uninviting and inconveniently located Shinko Pier, which nobody comes near unless they already know what is going on inside. Perhaps an outdoor projection on the wall or something (rather than uniformed guards) would help to lure people inside?

kusagauma: (2009-11-19)

Sorry, the article yesterday was in Asahi Shimbun, not the Japan Times.
(Is there any way to edit reviews after posting them?)

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