"Kokokuhihyo" Exhibition

Finished

This exhibition will focus on the trajectory of the magazine Kokoku Hihyo (Advertisement Review), which has been analyzing current trends in advertising for 30 years since its first issue in 1979, keeping tabs on the field of advertising from a lay point of view.

This exhibition features contributions from more than 100 individuals associated with Kokoku Hihyo, the magazine's logos and covers, its art direction, which undergoes dramatic changes every few years, as well as commercials and newspaper advertisements (selected by the founding editor-in-chief, Yukichi Amano) that speak eloquently of the past 30 years. We hope this event will not only address the significance of Kokoku Hihyo's role in the golden age of mass media advertising, but also contemplate the magazine's future in a new era intimately connected with Web-based media.

Talk events also scheduled. See website for details.

Schedule

Dec 3 (Thu) 2009-Dec 24 (Thu) 2009