"Kokokuhihyo" Exhibition

Ginza Graphic Gallery

poster for "Kokokuhihyo" Exhibition

This event has ended.

This exhibition will focus on the trajectory of the magazine Kokoku Hihyo (Advertisement Review), which has been analyzing current trends in advertising for 30 years since its first issue in 1979, keeping tabs on the field of advertising from a lay point of view.

This exhibition features contributions from more than 100 individuals associated with Kokoku Hihyo, the magazine's logos and covers, its art direction, which undergoes dramatic changes every few years, as well as commercials and newspaper advertisements (selected by the founding editor-in-chief, Yukichi Amano) that speak eloquently of the past 30 years. We hope this event will not only address the significance of Kokoku Hihyo's role in the golden age of mass media advertising, but also contemplate the magazine's future in a new era intimately connected with Web-based media.

Talk events also scheduled. See website for details.

Media

Schedule

From 2009-12-03 To 2009-12-24

Opening Reception on 2009-12-03 from 17:30 to 19:00

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Reviews

yngs: (2009-12-10)

広告から、その時代、その流行、その思考が感じられました
http://unlimitedbx.yanaging.com/?day=20091209

jinno: (2009-12-17)

広告の過去と今後を繋げていたのが、この広告批評だったんだろうな~。http://ameblo.jp/jinjin0116/entry-10413257217.html

takatokyo: (2009-12-23)

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