David Keshavjee and Julien Tavelli “Multi Plakatix：Maximage Société Suisse”
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G/P gallery presents the typographic exhibition of Maximage Société Suisse, by David Keshavjee and Julien Tavelli. These two designers who graduated from Ecole Cantonale d’Art de Lausanne do not merely resist the current of the times in its ever increasing flow to digitalized design and simplistic printing methods, but follow their very unique form of modernism with a primitive twist. Their project “Using Tool”, earned them the 2009 Swiss Federal Design Award, combining a generative algorithm in the creation of a new font which was then made into a wood block print with its own analogue texture, and completed as a new typeface in a process coined “Typeface as Program”.
Their approach towards a typography which may be seen to be rather inefficient in everyday life but this long procedure including scripting and programming combined with a hand crafted printing process results in a most complicated and most intriguing outcome.