Why Not Associates “We Never Had a Plan So Nothing Could Go Wrong”

Ginza Graphic Gallery

poster for Why Not Associates “We Never Had a Plan So Nothing Could Go Wrong”

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Twenty-five years after its founding in 1987, the London-based Why Not Associates remains at the forefront of design. After becoming a standard-bearer for innovative typography through its catalogs for the fashion brand Next and the graphic designer’s Bible “Typography Now,” the studio has continued to consistently produce powerful work. Unfettered by convention, original, occasionally surprising, and always aiming high, the studio’s designs have earned the approval of numerous clients from a variety of fields, ranging from global brands to regional governments and cultural facilities.

The studio’s reputation is firmly established in Japan. It received the Grand Prix from the Tokyo TDC three times— first in 2003 for “A Flock of Words,” a typographic pavement installment in the English coastal city of Morecambe Bay, again in 2010 for the trailer to “Unseen Gaza,” a documentary aired on Channel 4 in the UK, and a third time in 2012 for “Comedy Carpet,” an example of public art as a massive typographic compilation. Through “A Flock of Words” and other public art collaborations with the artist Gordon Young, Why Not has demonstrated its foundations in typography on a scale that tests the imagination.


Related Event:
Gallery Talk
Date: 6/5 (Wed) 16:00-17:30
Presenters: Andy Altman and David Ellis
Venue: DNP Ginza Building 3F
Capacity: 70
Free admission. Reservations required.
Reservations accepted from late May.
Please see the website for details.

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From 2013-06-05 To 2013-06-29

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