The 67th Dentsu Advertising Awards

Advertising Museum Tokyo

poster for The 67th Dentsu Advertising Awards

This event has ended.

The Dentsu Advertising Awards were launched in 1947 by Hideo Yoshida, the fourth president of Dentsu, with the objective of raising the status of advertising socially and culturally, together with advertisers and media circles, by improving advertising theory and executional skills, and by introducing outstanding works. 67 years have passed since then and we have experienced a tremendous number of changes in the world we live in. Economic and social globalization and digitalization in communication means are probably the most outstanding changes. In the midst of these changes, advertising is at a turning point. Nevertheless, Hideo Yoshida’s belief that “advertising is a vital means to unite business and people” remains sound and advertising keeps being an important pillar of business strategy through corporate communication activities.

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from July 18, 2014 to August 24, 2014

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