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Design Anatomy Exhibition― A Method for Seeing the World through Familiar Objects
21_21 Design Sight
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Artists
Taku Sato, Yu Aramaki, aircord, Touya Okuda, Tomoko Ozawa et al.
In our everyday lives we are surrounded by countless products. These mass-produced objects blend in almost seamlessly with our lifestyles to the point that we rarely take a careful look at them — they are just ordinary things. However, in fact, a great deal of thought has gone into them at every stage of their production, with ingenious solutions applied to nearly every element: the materials used to make them, their flavor, packaging, etc. “Design Anatomy” aims to examine those design elements in detail. ”Design Anatomy” is a project that graphic designer Taku Satoh has been working on since 2001. The project is an attempt to “dissect” familiar products from a design perspective and thoroughly examine how they came into being. In its original sense, “anatomy” is the study of the structure of living organisms, their parts, the relationships among the parts, and the order inherent within them, most commonly using dissection as a means of analyzing these elements in detail. Here, however, we instead dissect design, analyzing the graphic elements such as the layout and printing of the logos and packages of the products, and performing detailed analysis and observations of the products’ inner workings. By exploring a broad range of elements and aspects of these products, from materials and production methods to product management and distribution, those design dissections tried to provide opportunities for people to notice that they thought they knew but did not. Moreover, students at the Department of Design Informatics at Musashino Art University, where Taku Satoh taught, have dissected and studied the anatomy of the design of many familiar items as part of its educational programs.
Schedule | Oct 14 (Fri) 2016-Jan 22 (Sun) 2017 Opening Hours Information
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| Fee | Adults ¥1400; University Students ¥800; High School Students ¥500; Persons with Disability Certificates + 1 Companion, Junior High School Students and Under free. | ||||||
| Website | http://www.2121designsight.jp/en/program/design_anatomy/ | ||||||
| Venue | 21_21 Design Sight http://www.2121designsight.jp/en/ | ||||||
| Location | Midtown Garden, Tokyo Midtown, 9-7-6 Akasaka, Minato-ku, Tokyo 107-0052 | ||||||
| Access | 5 minute walk from Roppongi Station on the Toei Oedo or Hibiya line, 5 minute walk from exit 1 at Nogizaka Station on the Chiyoda line. | ||||||
| Phone | 03-3475-2121 | ||||||
| Related images | Click on the image to enlarge it |
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