Wim Crouwel “Fascinated by the Grid”

Ginza Graphic Gallery

poster for Wim Crouwel “Fascinated by the Grid”
[Image: Designed by Wim Crouwel in cooperation with Remco Crouwel and Helmut Schmid]

This event has ended.

This exhibition is the first overview of the work of Dutch graphic designer Wim Crouwel in Japan. Crouwel (born in 1928) began his career in 1952 as an exhibition designer but is most noted as the graphic designer of the Stedelijk Amsterdam Museum (1963-1984). His reputation also rests on his experimental computer alphabet, stamps, and calendars. In 1963 he was a co-founder of Total Design, a large multidisciplinary design agency. It introduced Swiss modernism and corporate identity in Holland. Crouwel has also been active as a teacher, writer and lecturer. As a graphic designer Crouwel propagated rational and systematic design using grids. In his opinion, a designer should have an objective attitude working on information design rather than on advertising. His views helped shape a new paradigm and have contributed to a lively design climate. Crouwels oeuvre testifies to over half a century of work in a highly consistent manner, uniting theory and method with an unprecedented level of poetry and aesthetics.

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Schedule

from May 14, 2018 to June 23, 2018
Close on Sundays and Public Holidays

Opening Reception on 2018-05-14 from 17:30 to 19:00

Artist(s)

Wim Crouwel

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