Designed to Go Out of Business

Atelier Muji Ginza

poster for Designed to Go Out of Business

This event has ended.

This exhibition focuses on a creative challenge in the Netherlands looking at the world through spectacles called “Design.” Collecting waste from waterways worldwide to create new value from it until their “resource” eventually runs out, the world’s first professional plastic fishing company is “aiming to go out of business” like this. They are based in Amsterdam, the Netherlands, which has a deep historical relationship with Japan. Their boat tours explore the canals of Amsterdam offering locals, tourists and companies a physical plastic fishing experience with a fishing net. A local resident came up with an idea to turn canal-caught PET bottles into tour boats. This fun, enjoyable process is designed to let anybody participate in solving the abstract question of plastic waste. This meaningful activity is already loved and supported by many, and is becoming more and more popular over time. A possibility in design to face a social challenge will give us an opportunity to cultivate our own future while connecting minds to things.



from September 27, 2019 to December 15, 2019



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