Tokyo Art Beat on Paper? Introducing the Tokyo Art Map

Please make the most of our new bilingual art map that introduces a selection of events happening in Tokyo.

In Spotlight TAB TAB News by Paul Baron 2008-04-02

Beautiful pink maps!Since its launch in October 2004, TAB has published information on more than 18,000 events. That’s more than 400 events a month. Who’d have thought there were that many art & design events happening in Tokyo each month?!

Advertise in the next issue: June-July 2008. We are looking for advertisers for the June-July issue, so if you are interested, please contact us: contact [at] tokyoartbeat.com

We recently decided to take a selection of those events and publish them every 2 months on a printed map. We are hoping to make it easier for people to navigate the city in their search for exhibitions. This map will also allows us to reach a broader audience, driving new traffic to the venues and our website.

The first issue (April-May) features 50 events grouped in 7 areas: Ginza, Kyobashi, Ueno, Roppongi, Shinjuku, Omotesando and Shibuya.

On each panel you will find 5 to 6 event details (title, short event description, schedule details) and a small map indicating the location of the venues. In addition, a special section highlights the “Art Week” events happening in the Marunouchi area: Marunouchi Art Weeks, Art Fair Tokyo, New Tokyo Contemporaries, and so on.The 50 locations (museums, galleries, shops and cafes) were selected from a list of the most popular venues among TAB users (combining recommendations on MyTAB and page views)! It is so exciting to see users recommending events to other users.

Distribution

These maps are FREE!!We have printed 100,000 and they are currently distributed in more than 120 locations for this first issue (the 50 venues featured on the map, 34 art and design colleges in the Tokyo area, all the agnès b. stores in Tokyo and a host of other venues) and we are working on distributing our last 10,000 in a selection of cafés, design shops and bookstores in Tokyo.

The secret plan is to print and distribute 1,000,000 of each issue… Can we get there within one year?
The first issue was supported by Mitsubishi-jisho and 8 other advertisers.

In the meantime, if you want some for your group of friends, company, shop or any other group, please contact us:
contact [at] tokyoartbeat.com

The map's concertina foldOn each panel, a clear view of the action

The Tourist Position, spread out.

The map's unique trapezoidal shape and concertina fold creates tabs for easy access to all areas. Clever, clever!

Paul Baron

Paul Baron. Born in 1977 in Paris. After graduating in 2002 from the London College of Communication, he moved to Tokyo to taste Japan's powerful visual culture. After 3 years at Honda R&D as an interaction designer and his 2004 launch of Tokyo Art Beat with Olivier and Kosuke, he now works as a usability and information designer at AQ, a Tokyo-based design & web agency. After-hours, he enjoys holding on to his rapidly fading unofficial title for biggest visitor of art exhibits in Tokyo and baking all sorts of cakes in his new Ikea kitchen. » See other writings

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