GADAGO NPO is headed to MuseumNext, Europe’s big conference on the digital side of museums

We’re going to Barcelona to speak about Tokyo Art Beat’s services!

In Uncategorized by Paul Baron 2012-04-18

The Gadago NPO is travelling to Barcelona next month to participate in MuseumNext, where we’ll introduce MuPon as a case study of digital marketing from Tokyo.

As long time fans of the conference, we’ve followed their activities with great interest via the video footage, MusemNext blog, and Twitter. We’re thrilled to be able to take part in person this year, with the added bonus of being the first organization to participate from Japan!

About Museum Next

MuseumNext is Europe’s big conference on the digital side of museums, bringing together museum professionals from around the world to share best practices, encourage new thinking and to discuss ‘what next?’. It’s a multi-day, multi-track event with keynotes, case studies, workshops, and more.

Dates: May 23 – 25, 2012
Location: Barcelona, Spain (Centre de Cultura Contemporánea de Barcelona)

This year, 42 organizations from 34 countries will be participating to share best practices of social and digital media for the museum sector.

For example:
• Mobile initiatives at MoMa and the National Gallery of Denmark
• Webcam app experiments with kids at TATE
• Google Analytics operations at the Victoria and Albert Museum

The MuseumNext website has video archives of the sessions from 2011, which we highly recommend viewing.

Find more videos of the session on their site.

About GADAGO’s presentation

GADAGO will present learnings from 1.5 years of running MuPon, our iOS app that offers exclusive discounts to museum exhibitions and art events in Tokyo.

We’ll talk about MuPon from a few angles; as a mobile platform, a conduit for increased engagement between cultural institutions and audiences, and a sustainable business by a third party NPO. The curtain will be pulled back to reveal numbers, stories of building relationships with museums, and how the real world operations were designed to work across multiple cultural institutions. Read more…

A message from the organizer

Jim Richardson – you might know him as @sumojim on Twitter – sent along an inspiring message to Gadago and our colleagues in Japan.

Having used their App to guide me around Tokyo, I was aware of the great work that Tokyo Art Beat does in getting more people to do something cultural. I was amazed when I saw their MuPon App which offers exclusive discounts on exhibitions and arts events and felt that this was something which could work in other cultural capitals.

MuseumNext is all about sharing best practice from around the world, and we felt that MuPon was a great example of using technology to promote the arts in an innovative way.

Tokyo has a vibrant and exciting cultural scene, and it is not surprising to see this kind of innovation coming out of Japan. I hope that more Japanese cultural institutions will be willing to share their success with the global museum community through MuseumNext in future years.

MuseumNext brings together over 350 delegates from 34 countries, making it a truly global exchange of best practice and new ideas.

While MuseumNext has sold out, the presentations will be filmed and shared online, so we hope that our colleagues in the Japanese cultural sector will log in and enjoy presentations from other parts of the world, just as the Tokyo Art Beat presentation will take best practice from Japan to a global audience.

Jim Richardson

The conference will be three days of learning, dreaming and scheming with the passionate, global community of museum professionals. We’ll be soaking in the experience to bring the energy back to Tokyo!

Look out for our tweets and event reports.

Paul Baron

Paul Baron. Born in 1977 in Paris. After graduating in 2002 from the London College of Communication, he moved to Tokyo to taste Japan's powerful visual culture. After 3 years at Honda R&D as an interaction designer and his 2004 launch of Tokyo Art Beat with Olivier and Kosuke, he now works as a usability and information designer at AQ, a Tokyo-based design & web agency. After-hours, he enjoys holding on to his rapidly fading unofficial title for biggest visitor of art exhibits in Tokyo and baking all sorts of cakes in his new Ikea kitchen. » See other writings


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