Cosmetics Industry’s First ‘Full-Page Color Newspaper Ad’
Museum of Beni
[Image: "Kissme Special Lipstick" Full-page Color Ad 'Mainichi Shimbun' 1952/1/1 Morning Edition]
Ends in 50 days
On New Year’s day 1952, cosmetics brand Isehan ran the first full-page color advertisement in a newspaper. However, full-page color ads would not become mainstream until the 1964 Tokyo Olympics and the spread of color television. This exhibition showcases this important event in advertising in general and the cosmetics industry specifically.
Media
Schedule
from January 05, 2021 to April 24, 2021
Website
https://www.isehanhonten.co.jp/cat-blog/blog_perma... (Japanese)
Fee
Free
Venue Hours
From 10:00 To 17:00
Closed on Mondays, Sundays
Note:Closed during the New Year holidays. Closed on July 7th.
Access
Address: 1F K's Minami Aoyama Bldg, 6-6-20 Minami Aoyama, Minato-ku, Tokyo 107-0062
Phone: 03-5467-3735
12 minute walk from exit B1 at Omotesando Station on the Ginza, Chiyoda and Hanzomon lines.
When you visit, why not mention you found this venue on Tokyo Art Beat?
