Cosmetics Industry’s First ‘Full-Page Color Newspaper Ad’

Museum of Beni

poster for Cosmetics Industry’s First ‘Full-Page Color Newspaper Ad’
[Image: "Kissme Special Lipstick" Full-page Color Ad 'Mainichi Shimbun' 1952/1/1 Morning Edition]

Ends in 50 days

On New Year’s day 1952, cosmetics brand Isehan ran the first full-page color advertisement in a newspaper. However, full-page color ads would not become mainstream until the 1964 Tokyo Olympics and the spread of color television. This exhibition showcases this important event in advertising in general and the cosmetics industry specifically.



from January 05, 2021 to April 24, 2021



Venue Hours

From 10:00 To 17:00
Closed on Mondays, Sundays
Note:Closed during the New Year holidays. Closed on July 7th.


Address: 1F K's Minami Aoyama Bldg, 6-6-20 Minami Aoyama, Minato-ku, Tokyo 107-0062
Phone: 03-5467-3735

12 minute walk from exit B1 at Omotesando Station on the Ginza, Chiyoda and Hanzomon lines.

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