Cosmetics Industry’s First ‘Full-Page Color Newspaper Ad’

Museum of Beni

poster for Cosmetics Industry’s First ‘Full-Page Color Newspaper Ad’
[Image: "Kissme Special Lipstick" Full-page Color Ad 'Mainichi Shimbun' 1952/1/1 Morning Edition]

This event has ended.

On New Year’s day 1952, cosmetics brand Isehan ran the first full-page color advertisement in a newspaper. However, full-page color ads would not become mainstream until the 1964 Tokyo Olympics and the spread of color television. This exhibition showcases this important event in advertising in general and the cosmetics industry specifically.

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from January 05, 2021 to April 24, 2021

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