TAB Event - 51st "Japan Magazine Advertising Awards" Award-winning Works Exhibition

This event has ended.
At Advertising Museum Tokyo
Media: Graphics, Other, Art Talk, Art Competition

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The "Japan Magazine Advertising Awards” honors superior work and excellent planning and technique in the magazine advertising industry once a year. It is organized by the association of Japanese magazine advertising with the support by the Ministry of Economy, Trade and Industry. 32 awards were made, chosen from 5502 entries through a rigid screening process this year.

The rise of the Internet has led to swift changes in advertising media; now it is cross-media communication that is being prominently advocated. In these circumstances, magazines are seen as a form of personal media that consumers choose and seek out proactively. How does magazine advertising satisfy the various needs of the consumer world? This exhibition hopes to supply some answers.

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