TAB Event - "Helvetica Forever: Story of a Typeface" Exhibition

This event has ended.
At Ginza Graphic Gallery
Media: Graphics, Art Party, Art Talk

The February 2009 exhibition at the ginza graphic gallery (ggg) will be "Hevetica Forever: Story of a Typeface."

Even today, a half-century after its inception, Helvetica continues to maintain its popularity as the best-known European typeface. This exhibition focuses on how this attractive font, which has swept the global market, is used in an astounding diversity of contexts, from familiar shop signs to the communications mainstay of global corporations.

Works and documents from different eras that incorporate Helvetica will be on display, including about 30 posters by graphic designers from Japan and many other countries, as well as numerous goods. Three curators describe its appeal and track record: Lars Müller of Lars Müller Publishers; Victor Malsy of the Fachhochschule Düsseldorf / University of Applied Sciences, the acknowledged expert in Helvetica research; and Philip Teufel. In conjunction with this exhibition, a Japanese edition of Helvetica Forever, co-authored by Müller, Malsy, and Teufel, is scheduled to be published by BNN, Inc. "Helvetica Forever: Story of a Typeface" introduces the world of a typeface simultaneously classic and avant-garde.

-Gallery Talk
Date & Time: February 5th (Thu) 16:00-17:30
Guests: Lars Müller, Victor Malsy, Philip Teufel
Venue: DNP Ginza Building 5F

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• 12 people recommend this event: jeansnow, steak (Japan), eizeto, achernar (japon), segak1, cisvul (Japan), snize (JAPAN), cherryblossom (Japan), m_ishid (japan), and 3 others

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