"TCC Advertising Prize 2011" Exhibition

Advertising Museum Tokyo

poster for "TCC Advertising Prize 2011" Exhibition

This event has ended.

Advertising is something that reflects an era and society; when the world changes, so too does advertising. Today information and communications has greatly advanced; we live in a society where anyone can receive information at any time. Advertising is also morphing into a new form, crisscrossing with IT media and the future of printing and radiowaves. However, no matter how advertising changes shape the power of language does not alter. How does the language and words shining through the 2011 TCC Prize exhibits show the zeitgeist of our world?

This year's theme was "Words that Kick". Since judges were Japan's largest copywriting organization, language was really important. Another category was the Newcomer Award, which, as the name suggests, shows new TCC trends. It is the hope of the TCC that the power of language continue to be utilized and give birth to the next star copywriters.

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From 2011-06-07 To 2011-07-03

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