Setting Trends: Mitsukoshi and Ogai

Mori Ogai Memorial Museum

poster for Setting Trends: Mitsukoshi and Ogai

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Novelist and physician Ogai Mori played a role in the department store Mitsukoshi’s advertising culture in the Meiji and early Taisho periods through work with a PR magazine and other endeavors. This exhibition presents around 100 examples of such activity, including Mitsukoshi wrapping paper, photographs of the store’s interior, and other materials from this period. Memos from family members who enjoyed shopping at Mitsukoshi, clothing made by the store, and other articles also introduce Mitsukoshi at around the turn of the 20th century.

[Related Events]
Lecture “Ogai Mori and The Modernization of Mitsukoshi” (in Japanese)
Date: Oct. 18 (Sat) 14:00–15:30
Please see the venue’s website for details, reservations, and information on more related events.

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Schedule

from September 13, 2014 to November 24, 2014
Open until 20:00 on every Friday in September, Nov. 15 (Sat), and Nov. 16 (Sun). Last entry on these days is at 19:30.

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