Wow Showase: Necessity of Non-Essentials

Eye of Gyre

poster for Wow Showase: Necessity of Non-Essentials

This event has ended.

“Wow 20 Project” marks the 20th anniversary of Wow Co., Ltd. (Head office: Shibuya Ward, Tokyo; CEO: Hiroshi Takahashi) and presents new approaches to product development that the company has been taking in recent years. Launched in 2015, product label “Bluevox!” is a project that takes technology and 3D data relating to form, texture, lighting etc. that has been cultivated as part of Wow’s visual design research and applies it to concrete objects. Under the unique theme “non-essentials,” they have developed a making process that draws together aesthetics and thought, collaborating with Japanese craftsmen and following the process of production through video. This event will present items released to date as well as brand new products that reflect this fresh concept and design approach. Explore Wow’s functional art works and get a sense of their latest vision.



from 4月 14, 2017 to 6月 27, 2017





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