This exhibition features valuable archive materials from when Helvetica was first developed, as well as company logos, posters, packaging, album covers and so on that employ the font. In addition, Helvetica products by Kazunari Hattori, Ito-san from Groovisions, Kodaira-san from Flame, Naomi Hirabayashi, Kikuchi-san from Bluemark, Madoka Iwabuchi and Dai Nippon Type will also be on display, tracing the history of this seminal font, its contributions to the field of graphic design, as well as its possible future incarnations.
In addition, the "Helvetica" documentary due to be released for sale on October 24th (Fri) will be screened specially at the venue during the exhibition, and a talk event with typographers and designers will be held. A limited-period "Helvetica Shop" selling products related to the font will also be set up at the venue, the design of which was created by a landscape product designer.
11:00 ～ 20:00
¥300 *Elementary School Students and Laforet Card Members free
Laforet Museum Harajuku
6F Laforet Harajuku, 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001