Exhibition/event has ended.
Brain Drool 2023
Spiral
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"Brain Drool" is a "photo exhibition that appeals to instinct" in which photographers from Hakuhodo Products and art directors from Hakuhodo are paired one-on-one to create works freely.
This is the fourth exhibition since the Voices Exhibition (2015) and the Brain Drool Exhibition (2016, 2018), and through exhibitions at ADFEST2017 (Asia Pacific Advertising Festival) and other events, the concept of Brain Drool has become known as a unique and globally accepted concept.
As technologies and systems related to advertising become increasingly sophisticated and complex, this exhibition is an attempt to reconfirm the raison d'etre of advertising visuals, reevaluate their true power, and investigate visuals that go beyond words and logic to strongly influence human instincts.
In addition to the "challenge to create visuals that shake human instincts," this year's "Brain Drool 2023" also tackles the "challenge of confronting AI," another form of intelligence that is inevitable in this age.
In addition to the brain-drool-inducing photo exhibits, the AI Content Experience Zone at the exhibition site featured a 5-meter-high AI experience device that resembled a monolith. This monolith is equipped with a Creativity AI "Brain Drool-kun" that has learned the sensitivities of Hakuhodo Group photographers and art directors.
This AI-based hands-on event is a new challenge for Hakuhodo Products, in which not only the Photo Creative Division, but also the Digital Promotion Division, Event & Space Promotion Division, Video Creative Division, and Retail Promotion Division are participating.
Venue: Spiral Garden
This is the fourth exhibition since the Voices Exhibition (2015) and the Brain Drool Exhibition (2016, 2018), and through exhibitions at ADFEST2017 (Asia Pacific Advertising Festival) and other events, the concept of Brain Drool has become known as a unique and globally accepted concept.
As technologies and systems related to advertising become increasingly sophisticated and complex, this exhibition is an attempt to reconfirm the raison d'etre of advertising visuals, reevaluate their true power, and investigate visuals that go beyond words and logic to strongly influence human instincts.
In addition to the "challenge to create visuals that shake human instincts," this year's "Brain Drool 2023" also tackles the "challenge of confronting AI," another form of intelligence that is inevitable in this age.
In addition to the brain-drool-inducing photo exhibits, the AI Content Experience Zone at the exhibition site featured a 5-meter-high AI experience device that resembled a monolith. This monolith is equipped with a Creativity AI "Brain Drool-kun" that has learned the sensitivities of Hakuhodo Group photographers and art directors.
This AI-based hands-on event is a new challenge for Hakuhodo Products, in which not only the Photo Creative Division, but also the Digital Promotion Division, Event & Space Promotion Division, Video Creative Division, and Retail Promotion Division are participating.
Venue: Spiral Garden
Schedule | Sep 2 (Sat) 2023-Sep 13 (Wed) 2023 Opening Hours Information
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| Fee | Free | ||
| Website | https://www.spiral.co.jp/topics/spiral-garden/noyodare2023 | ||
| Venue | Spiral https://www.spiral.co.jp/ | ||
| Location | 5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062 | ||
| Access | 1 minute walk from exit B1 or B3 at Omotesando Station on the Ginza, Hanzomon and Chiyoda lines. 15 minute walk from exit B3 at JR Shibuya Station. | ||
| Phone | 03-3498-1171 | ||
| Related images | Click on the image to enlarge it |
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