Pulse of Beauty ‐ Shiseido's Creative Works

Finished

Even in the post-COVID era, uncertainty about the future persists. However, among people living in the present, there is a widespread sense of lightheartedness that transcends generations and genders. People freely incorporate what they love to lift their spirits and enjoy life. In response to this contemporary mindset, creative works from Shiseido's archives that make the "heart dance" have been selected.

This collection brings together nearly 300 items, including products and advertisements, characterized by brightness, lightness, vividness, humor, playfulness, approachability, and futuristic images. Visitors will see a diverse array of designs, from packaging that breaks away from traditional styles to free-spirited and bold advertising expressions, all of which will undoubtedly lift your spirits.

Many of the products and advertisements featured in this exhibition are typically not accessible to the public and are housed in Shiseido's corporate museum in Kakegawa City, Shizuoka Prefecture.

Schedule

Jun 8 (Sat) 2024-Aug 4 (Sun) 2024