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Displaysthetics
Celine
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item idem et al.
Displaysthetics unveils an overwhelming yet inviting hybrid reconfiguration of Céline's Omotesando flagship store. In venturesome variations to the usual luxury display, item idem triggers a multifaceted installation introducing everyday objects, furnishings and items into astounding scenarios and happenings.
From renegade art space Caniche Courage to internationally acclaimed Bernhard Wilhelm Tokyo store or the week-long occupation of bewitching retail temple Loveless’ window, item idem uses retail environs as highly-cultural settings by relocating performative actions within. Collisions of structures re-create crossbreed territories where actions and involvements re-invent themselves towards new meanings and communication schemes. A mini nightclub invading a luxury boutique, a home interior shifting temporarily into a private photo studio, an art gallery switching into an ethnical gastronomic restaurant are as many options on item idem’s negotiating table, along with daily interactions with invited artists, performers and magazines. In contrast to the luxury store's typically slick displays, the gallery space and show windows are dramatically altered by a maze of products compulsively purchased from Tokyo Hands, becoming an ephemeral, D.I.Y. play on display.
item idem’s conceptually-driven works at the crossroads of art, fashion, design and retail science propose today a wittily loose interpretation of Nicolas Bourriaud’s “relational aesthetics”. Artworks give birth to unexpected situations and foster interaction opportunities toward new interconnections, themselves redefining the overall concept and shape of the finalized artwork. In his attempt to relocate heterogeneous aesthetical structures, item idem collaborated with personalities as diverse as Michel Gaubert, Loris Gréaud, Terence Koh, Bruce LaBruce, Karl Lagerfeld, Nagi Noda, Kevin Spacey, Bernhard Willhelm or Tobias Wong.
A highlight of Tokyo Design Tide 2007, Displaysthetics is an installation produced with the help of CulturesFrance & the French Embassy in Japan.
From renegade art space Caniche Courage to internationally acclaimed Bernhard Wilhelm Tokyo store or the week-long occupation of bewitching retail temple Loveless’ window, item idem uses retail environs as highly-cultural settings by relocating performative actions within. Collisions of structures re-create crossbreed territories where actions and involvements re-invent themselves towards new meanings and communication schemes. A mini nightclub invading a luxury boutique, a home interior shifting temporarily into a private photo studio, an art gallery switching into an ethnical gastronomic restaurant are as many options on item idem’s negotiating table, along with daily interactions with invited artists, performers and magazines. In contrast to the luxury store's typically slick displays, the gallery space and show windows are dramatically altered by a maze of products compulsively purchased from Tokyo Hands, becoming an ephemeral, D.I.Y. play on display.
item idem’s conceptually-driven works at the crossroads of art, fashion, design and retail science propose today a wittily loose interpretation of Nicolas Bourriaud’s “relational aesthetics”. Artworks give birth to unexpected situations and foster interaction opportunities toward new interconnections, themselves redefining the overall concept and shape of the finalized artwork. In his attempt to relocate heterogeneous aesthetical structures, item idem collaborated with personalities as diverse as Michel Gaubert, Loris Gréaud, Terence Koh, Bruce LaBruce, Karl Lagerfeld, Nagi Noda, Kevin Spacey, Bernhard Willhelm or Tobias Wong.
A highlight of Tokyo Design Tide 2007, Displaysthetics is an installation produced with the help of CulturesFrance & the French Embassy in Japan.
Schedule | Oct 31 (Wed) 2007-Nov 4 (Sun) 2007 Opening Hours Information
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| Fee | Free | ||
| Venue | Celine http://www.celine.fr/  | ||
| Location | ONE Omotesando Bldg. 3-5-29 Kita-Aoyama, Minato-ku, Tokyo 107-0061 | ||
| Access | 1 minute walk from exit A3 at Omotesando Station on the Ginza, Chiyoda or Hanzomon lines. | ||
| Phone | 03-5414-2145 | ||
| Related images | Click on the image to enlarge it |
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