Max Huber, a Milan-based Swiss designer and 20th-century leader in the world of graphic design, created outstanding graphic designs for many famous Italian enterprises including La Rinascente, Olivetti, and Borsalino.
This exhibition focuses on Huber as a commercial graphic designer who masterfully infused his avant-garde sensitivities with commercial design. Huber's works, which are highly praised even today, include Monza Race Track posters, cover designs for magazine and book publications by Enaudi and Etas, innovative logo designs for La Rinascente and Esselunga that have greatly influenced the cityscape of Milan, and joint work with his close friend Achille Castiglioni for an international trade fair. This exhibition will provide visitors an introduction to the world of Huber's works. Additionally, the book "Max Huber" (volume 89 of the gggBooks series) will be released to coincide with this exhibition.
-Gallery Talk
Date & Time: June 6th (Sat) 15:00−16:30
Location: DNP Ginza Building 5F
Guests: Seitoku Muroga ("Idea" chief editor), Aoi Huber Kono (designer)
Capacity: 70 persons
Reservation required. Please contact Ginza Graphic Gallery for reservation (03-3571-5206).
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