Discover, Discover Japan - Take a Step Beyond

Tokyo Station Gallery

Finished

Artists

Takuma Nakahira et al.

As the Japanese Expo came to an end in Autumn of 1970, the Japanese National Rail service launched a major campaign “Discover Japan”. With its bold visuals this campaign gained wide spread attention, with a clear branding appearing in newspapers, magazines, trains and stations with an impressive English logo. This campaign went beyond the usual invitation to a particular tourist area of Japan but instead took on the overall theme of one’s personal relationship with the beauty of Japan, particularly targeting young women, with a clear sense of professional design which indicated an important shift for the times. This exhibition reflects on the legacy of this campaign through a collection of 100 posters and various other commercial documents.

Schedule

Sep 13 (Sat) 2014-Nov 9 (Sun) 2014

Opening Hours Information

Hours	10:00-18:00 Fridays closing at 20:00
Closed	Monday Open on a public holiday Monday but closed on the following day. Closed during the New Year holidays and in between exhibitions.

Fee

Adults ¥900, University and High School Students ¥700, Junior High and Elementary School Students ¥400.

Venue

Tokyo Station Gallery
http://www.ejrcf.or.jp/english/index.html