Marked its 60th anniversary in 2020, Sanrio is known worldwide as the pioneer of the character culture. Along with Hello Kitty and My Melody it has created over 450 characters and it is not an exaggeration to state that it embodies the history of "kawaii" that has now become a common word around the world. In this exhibition we will present the goods, prints and video footage from the foundation period and will trace the history of Sanrio. All visitors, from children to adults, can enjoy this exhibition which is the biggest Sanrio exhibition until now.
From the Bandai exit of Niigata Station on the JR Echigo, Hakushin and Shinetsu Main lines, take the bus and get off at Toki Messe. The venue is 5 minute walk from there.
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