The genderless and borderless uniform label Biede will open its first showroom store, Biede Minamiaoyama, on December 4, 2012. The store will be located at Stein Box, a gallery space operated by Kleinstein, which produces and manages Biede. Biede presents short stories with its collections, in which the protagonist experiences something extraordinary. Biede Minamiaoyama will display all the new products from Biede's Collection 02, which was announced in October this year, as well as products from Collection 01, which was announced last year, and will be a place where customers can actually try on the products before purchasing them online.
Also on display will be the photographic work taken by Quentin Shi (a.k.a. Shi Xiaofan) for Biede, which will be changed periodically. While sales will continue to be conducted online, there will also be events and special offers in the showroom store. For more details, please check Instagram (@biede_official). *The exhibition period is unconfirmed; the end date displayed on TAB is tentative.
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