In conjunction with the upcoming Paris 2024 Olympics, this exhibition is curated and organized entirely by Kyoto Institute of Technology students as part of their museum studies.
The exhibition showcases around 50 works, primarily focusing on advertising posters, to introduce the design of Paris. It begins with Japonism and progresses through the two major trends of modern design: Art Nouveau and Art Deco, culminating with visual images from the latter half of the 20th century.
In the late 19th century, Paris was marked by the glamorous Belle Époque era, characterized by events such as the Industrial Revolution and the Paris Exposition. Paris attracted young artists from around the world, thanks to its numerous museums and educational institutions, and art criticism flourished in newspapers and magazines. The significant advancement of multicolor lithography not only adorned the city with beautiful advertising posters but also decorated department stores, subway stations, architecture, furniture, and books with splendid designs.
The first half of the exhibition focuses on the "styles" of posters, unraveling the evolution of design and imagery. The second half focuses on the "advertising" function of posters, exploring the social roles and design relationships through posters for alcoholic beverages and transportation.
Starting with Japonism, influenced by Japanese design, and moving on to Art Nouveau and Art Deco, which later influenced international design, this exhibition showcases advertising posters that decorated the streets of Paris from the late 19th to the late 20th century, offering an enjoyable exploration of the evolution of Parisian design.
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