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Publicad -Re-editing the Narratives of the Public-

Museum of Imaginary Narrative Arts [Mina]

Until Jun 21

Artists

Gensho Sugawara, Bien

PUBLICAD is the first exhibition to be organized by the Museum of Imaginary Narrative Arts (MINA). When opening the museum, the first thing we focused on was the museum poster, the most iconic medium for communicating its existence to the world. The role of posters is broken down into two: "advertising" and "publicity," and through the works of two artists, one graphic artist and one sculptor, the exhibition explores the role that art can play as a "media."

By increasing opportunities for people to come into contact with particular information and perspectives, the media has stimulated interest in social issues and politics, and enriched and transformed culture. If we think of the city itself as a medium, then Japan, and Shibuya in particular, seems to be filled with advertising. Shibuya is recognized worldwide as a symbolic place where advertising and the city are integrated.

However, in today's society, which is overflowing with information and services, advertisements are mass-produced in a short time and are skipped, making it difficult for them to fulfill their role as something that "attracts people's attention."

MINA regards artworks as "media that will accompany you in your rich life for a long time." The aim is to create a space where visitors can reconsider and reimagine their own "public" concepts while coming into contact with works that have a different timeline from the rhythm of advertisements that are born, consumed, and forgotten every day in the city.

Schedule

Now in session

Apr 1 (Wed) 2026-Jun 21 (Sun) 2026 26 days left