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Sho Asakawa “‘Pages Art’ Exhibition 2025 Summer in Tokyo”
Wish Less
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Sho Asakawa
Wish Less gallery is excited to announce Sho Asakawa’s solo exhibition “Pages Art” Exhibition 2025 Summer in Tokyo.
— A New Visual Experience Where Color Comes Alive —
“Pages Art” is a groundbreaking series created using Apple’s word processing software, Pages—a tool never intended for design. By intentionally utilizing its limitations, Sho Asakawa has transformed it into an entirely new form of artistic expression, making this the first known instance of such an approach in the world.
The defining feature of this work is how it interacts with specific types of light—particularly gradient lighting. Under such conditions, the colors on screen appear to move. Though static images, they create the illusion of forms swaying and rippling, resulting in an immersive visual experience that is not just an optical illusion, but a reconstruction of perception and consciousness.
Beneath its pop and approachable surface lies an undercurrent of unease and psychedelic depth. These layers are deeply informed by Asakawa’s lived experiences within the underground music scene, which are reflected in the rhythms, compositions, and color palettes of the work.
Inspired by the visual effects of Victor Moscoso, a prominent figure of the 1960s–70s Flower Movement, this series captures a live, cinematic sensation—where applying multicolored light makes the artwork appear to move like a film. This is a sensory quality that cannot be conveyed through a phone or digital screen—it must be felt physically and in real time.
The influence of the late 1980s UK rave and psychedelic culture, known as the Second Summer of Love, also permeates the work. The colors, energy, and motifs are reminiscent of posters and record sleeves from that era, reimagined through a contemporary lens.
Additionally, the work draws inspiration from the optical illusion techniques of Akiyoshi Kitaoka, Japan’s leading expert in visual perception. As a result, viewers may feel the art engaging directly with their senses, triggering moments of perceptual disorientation and discovery.
Children laugh and say, “The colors are moving!”
Adults find themselves unknowingly drawn deeper into the experience.
“Pages Art” invites people of all ages and backgrounds to rediscover the pure joy of seeing—offering a bold new frontier in visual and psychedelic art.
— A New Visual Experience Where Color Comes Alive —
“Pages Art” is a groundbreaking series created using Apple’s word processing software, Pages—a tool never intended for design. By intentionally utilizing its limitations, Sho Asakawa has transformed it into an entirely new form of artistic expression, making this the first known instance of such an approach in the world.
The defining feature of this work is how it interacts with specific types of light—particularly gradient lighting. Under such conditions, the colors on screen appear to move. Though static images, they create the illusion of forms swaying and rippling, resulting in an immersive visual experience that is not just an optical illusion, but a reconstruction of perception and consciousness.
Beneath its pop and approachable surface lies an undercurrent of unease and psychedelic depth. These layers are deeply informed by Asakawa’s lived experiences within the underground music scene, which are reflected in the rhythms, compositions, and color palettes of the work.
Inspired by the visual effects of Victor Moscoso, a prominent figure of the 1960s–70s Flower Movement, this series captures a live, cinematic sensation—where applying multicolored light makes the artwork appear to move like a film. This is a sensory quality that cannot be conveyed through a phone or digital screen—it must be felt physically and in real time.
The influence of the late 1980s UK rave and psychedelic culture, known as the Second Summer of Love, also permeates the work. The colors, energy, and motifs are reminiscent of posters and record sleeves from that era, reimagined through a contemporary lens.
Additionally, the work draws inspiration from the optical illusion techniques of Akiyoshi Kitaoka, Japan’s leading expert in visual perception. As a result, viewers may feel the art engaging directly with their senses, triggering moments of perceptual disorientation and discovery.
Children laugh and say, “The colors are moving!”
Adults find themselves unknowingly drawn deeper into the experience.
“Pages Art” invites people of all ages and backgrounds to rediscover the pure joy of seeing—offering a bold new frontier in visual and psychedelic art.
Schedule | Jul 26 (Sat) 2025-Aug 17 (Sun) 2025 Opening Hours Information
Opening Reception Jul 26 (Sat) 2025 18:00 - 20:00 | ||||
|---|---|---|---|---|---|
| Fee | Free | ||||
| Website | http://wish-less.com/archives/9829 | ||||
| Venue | Wish Less https://wish-less.com | ||||
| Location | 5-12-10 Tabata, Kita-ku, Tokyo 114-0014 | ||||
| Access | 6 minute walk from the North exit of Tabata Station on the JR Yamanote and Kehin-Tohoku lines. | ||||
| Phone | 03-5809-0696 | ||||
| Related images | Click on the image to enlarge it |
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