event_2010/671B

The “B Gallery”, which reflects the corporate philosophy of Beams and the ideal form of Shinjuku, is a pure “cultural space”. By presenting works that go beyond the boundaries of the artist’s (creator’s) reputation and genre, we propose a mood and excitement of the times unique to Beams. Through B Gallery our aim is to reach out and touch a lot of people, creating connections beyond Beams and the artists. As visitors experience the work, the value of the work will increase, and will inspire new creations. We want to be a space where artists, Beams, and guests share "inspiration, creativity, and stimulation" so that they can coexist and prosper.

Heini Riitahuhta + Mikko Jarvenpaa "Greetings From Finland"