Inspired by the purity, serenity, and harmony of the Japanese traditional tearoom, the space is a 122-year-old storehouse, one of Japan's traditional architectural styles fused with contemporary architecture. The space presents a unique perspective on culture, as well as exhibits and sells the latest concepts and products. It will also function as a studio (Tokyo Design Studio) for developing new concepts and products for New Balance Lifestyle. As a gallery and interactive store that comprehensively communicates the energy of the New Balance Lifestyle, it will offer guests the opportunity to experience the latest concepts and products from a unique perspective.

Takayo Akiyama "Mama Mountain"