TAB Talks #17 "Twitter & Art Promotion"

Finished

Our latest TAB Talks explores how art institutions, media, and artists in Japan can use Twitter to reach out to established and new audiences, build communities around their events and grow interest in the arts.

Across the globe, Twitter and other "Social Web" services, that allow people to post short updates on their feelings and whereabouts, are redefining the way people communicate and share experiences online.
Brands, always looking for creative ways to engage with their audience, have joined the platforms and are reaching out to their users in powerful new ways, placing social engagement campaigns at the center of their communication strategies.
With more than 4.5M users in Japan, Japanese is the second most popular language on Twitter and brands like Panasonic, Nike are already running campaign exclusively on Twitter.

Our guests will share their experience using Twitter to promote their events in Japan and the US, giving details on their strategies and tactics and their results, and highlighting the unique challenges of the platform.
You'll learn about the potential of Twitter, the do's and don't rules of engagement, planning and scheduling campaigns, gauging the necessary investment in human and time resources, how to grow a following, sustain it (update rates, RT, replying & engaging in discussion with followers), and convert it to website and event visits, how to help your followers promote your event on your behalf and keep the conversation fresh and interesting everyday of the year.

Guests:

Moichi Watanabe
Mori Art Museum Press Officer

Masaki Ishitani
Author of 『ツイッター140文字が世界を変える』

Kosuke Fujitaka
NY Art Beat, Tokyo Art Beat, 101 TOKYO共同設立者

Xin Tahara
Tokyo Art Beat - Press

Tomomi Sasaki
Setouchi International Art Festival 2010

Yoshihisa Abe
Media Arts Festival

Kazuki Umezawa
Artist

Hikaru Morioka
Unseal Contemporary Gallery

Moderator: Hajime Nakagawa
NPO CAT Contemporary Art in Tokyo

Anyone involved in the promotion of culture in Japan as a cultural advisor, event organiser, gallery or museum owner, artist, press officer, journalist, advertising agency is warmly encouraged to sign up for the event.

Sitting is limited to 50.
Entry tickets are ¥2,500. Advanced booking is mandatory.
Bookings for the talk are made using our donation campaign page.
Simply make a ¥2,500 donation (remember to add "TAB Talk" in the Message field) and you're in.
On the day of the event, please give your name at the entrance.

A Ustream live online broadcast of the talk is planned but will only be "unlocked" once we reach 30 bookings.

Note: this talk will be in Japanese only. If you are interested in transcribing part of the event in English on Twitter, please get in touch with us.

Schedule

Mar 15 (Mon) 2010