Tokyo Art Map – Neighborhood distribution campaign!

Have you seen the 2nd issue of the Tokyo Art Map for June-July? Since early June, we’ve given away 80,000 of them at 200+ locations in Tokyo, up from 120 for the 1st issue.

In Spotlight TAB TAB News by Paul Baron 2008-06-18

it's gorgeous!The latest issue of our Tokyo Art Map is here (download it here). It again features more than 50 art & design events in locations popular with the TAB users. We have added 2 areas: Harajuku and Yokohama.
It also features 5 event previews. (and we are working on a downloadable version)

Even with all these maps, there are still plenty of untouched corners in the city, and with 20,000 more maps sitting in our closet.
We need your help!

Come pick up some flyers, meet the TAB team, visit the new offices, and help spread the word about the broad range of cultural events happening in Tokyo.

“Why me?”
* If you love TAB and have seen the maps, chances are you agree that everyone in Tokyo should get one
* Tokyo is a big city and we cannot cover it all on our own, but with your help our reach is boundless!

The deal:
* Send us your name and day/time of visit at contact[at] (we are located near Iidabashi)
* visit our office at any time this week and pick up a pack of maps
* get 1 free entrance to a future TAB Talks or choose among other gifts (we also have Rough Guides to Tokyo to give away…).
* Go back to your favorite neighborhood, talk to shop/cafe owners and place small batches of maps in those locations until you’ve run out. (Optionally send us a small report with contact details of spots where we could directly mail maps to, in the future.)

We have 2 sizes (both fit in a backpack).
* 400 maps, in a pack of 23cm x 40cm x 10cm (~3 Kg) That’s 40 maps in 10 locations.
* 200 maps, in a pack of 23cm x 20cm x 10cm (~1.5 Kg) That’s 40 maps in 5 locations.

With your help, we can spread the word and support the creativity Tokyo’s famous for!

Paul Baron

Paul Baron. Born in 1977 in Paris. After graduating in 2002 from the London College of Communication, he moved to Tokyo to taste Japan's powerful visual culture. After 3 years at Honda R&D as an interaction designer and his 2004 launch of Tokyo Art Beat with Olivier and Kosuke, he now works as a usability and information designer at AQ, a Tokyo-based design & web agency. After-hours, he enjoys holding on to his rapidly fading unofficial title for biggest visitor of art exhibits in Tokyo and baking all sorts of cakes in his new Ikea kitchen. » See other writings


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