"Chinese Consumer Trends - Analyzing China Today Using Five Parameters" Talk Event

Tokyo Midtown

poster for "Chinese Consumer Trends - Analyzing China Today Using Five Parameters" Talk Event

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China boasts a large market with a population of 1.3 billion. Professor Yang Yan lays out five parameters in order to analyze closely this growing nation's complex consumer trends. With his observant eye, Yan, a self-avowed lifestyle watcher, gives his comprehensive overview of the lifestyles, values and consumer models of China today.

In order to understand contemporary China and succeed in consumer business, we have to learn about the "new middle class", a very influential segment of Chinese society nowadays. Yan will also talk about design tactics, taking some Japanese products sold in the Chinese market as examples.

Location: Midtown Tower 5F International Design Liaison Center

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Schedule

2009-05-20 from 19:00 to 21:00
Doors open 18:30

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